Common PPC Mistakes

Ever heard the warning, "Please do not attempt without professional supervision?" While we can't help you if you want to jump onto a trampoline from two-story heights, we'd like to prevent you from making PPC advertising mistakes.

We've compiled the following list of PPC errors and missteps, usually made when lacking professional support or guidance.

Mistake #1:"Please let me have a PPC account. I promise I'll take care of it!"

If your aim is to lose money, waste time, and squander potential sales, then not analyzing your PPC campaign results is for you! We hate to say it, but a PPC account is a responsibility; you're going to have to take care of it if you want maximum results (or just hire us to do that for you. It's your call).

Mistake #2: Sanskrit statistics

All those statistics that accompany a PPC account can be very confusing, but you'll find power in those numbers. PPC statistical analysis can indicate what parts of your campaign are working, which are wasteful, and what steps can be made for optimal strategies and returns on your investment.

Mistake #3: "Hmm...This keyword costs 435% more than the others. It must be good!"

Just because a keyword is more expensive or popular doesn't mean that you'll get more bangs for more bucks. Sometimes it's the targeted and specific keywords, which cost less, that garner better results over time.

Mistake #4: OCD: Obsessive-Changing Disorder

Because of the nature of PPC advertising, it's very easy to fall into a pattern of altering your account every week, day, or even hour. In doing so, however, you're dismissing the opportunity to find out what works and what doesn't with your PPC account. Instead, try changing one aspect at a time, gauging the results, and determining what aspects are successful about your campaign.

Mistake #5: Bad copy! Go sit in the corner!

When Google decides where your site will be placed within their coveted "Sponsored Link" confines, they'll not only consider your bid, they'll consider your copy, too.

Mistake #6: Ignoring conversion rates

If you're not going to track the amount of sales your PPC campaign is amassing, then, we wonder, "What is the point?" The best way to mismanage your PPC account and your advertising campaign is to ignore the bottom line.

Stop making mistakes. Let us help with your PPC campaign today.