Dana Phillips

(marketing specialist)

Dana has the honor of being Geoff's first employee, going all the way back to December of 1997 when The Karcher Group was just a Packard Bell computer and some hand-me-down furniture in their parents' basement. These days, she's busy balancing her job with the demands of motherhood. Her daughters, Reagan and Lauren, are as good-natured as she is, so she's definitely doing a good job!

As a member of TKG's marketing team, Dana coordinates events, manages budgets & spreadsheets, does market research, and much more. Dana has an extensive background in web marketing -- in fact, she started doing SEO as early as 1998, when most people were just getting email! She also has experience in an ad agency setting (she worked at the Chicago-based ad agency DDB Matrix) and in programming/development.

When not at work, Dana's life revolves around:

• Her husband (Kevin,) daughters (Reagan and Lauren,) and family
• Friends
• Shopping
• Vacationing
• Her newest hobby/addiction, scrapbooking!

Little Known Facts:

• Childhood nickname was "Boo Bear" (and still is!)
• She wanted to be a lawyer when she grew up (but nixed the idea when the folks said they wouldn't pay for law school.)

Where she gained experience and knowledge:

University of Akron
Dana majored in Marketing Management. At one point, she worked in Chicago for DDB Matrix, a company that measures the impact of advertising campaigns. Eventually, she moved back and became one of the Group's original crew members.