Web Usability: It's all about the user
When visitors enter your Website, they should be able to define two things right off the bat: your site's purpose and whether or not your site offers the information for which they've been searching. If within a few clicks your site remains cloaked in mystery, it's a safe assumption that visitors will leave your site for greener pastures.
A user-friendly site is one that also has smooth-flowing navigation and a well-planned layout, no matter how much content is included. It takes usability pros like ours, who have experience with information architecture and visual communications to make your site less like a maze and more like a straight path from A to B.
Building a usable website is the result of several different steps, here is just the beginning:
- Identifying who your user is.
- Identifying why users come to your site.
- Providing that content in an easily accessible manner.
Minimum Usability Factors:
- Easy to navigate: clean, easily identifyable navigation that is consistently located.
- Fast loading: Page weight is still a big factor.
- Scannable content: Web users don't tend to read paragraphs, they scan bullets and headlines.