PPC Advertisement Placement

So where will your PPC ad appear?

Typically front and center. You've most likely seen the "Sponsored Link" sections of search result pages that are placed at the very top or along the right-hand side. Behind each "Sponsored Link" is a company that is currently maintaining a PPC ad campaign.

Currently, Yahoo! Search Marketing and Google AdWords are the leading providers of PPC ad space. Each claims to serve, along with their network partners, about 80% of the Internet audience, which means that you could potentially have the same Web presence if featured on their engines.

Beyond Yahoo! and Google, a series of "second tier" engines provide PPC ad placement, with prices adjusted accordingly for their smaller audience numbers.

For a better understanding of where PPC ads can take you, review the following list of Yahoo! and Google Network Partners, along with a listing of second tier engines.